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Spread the Love in the River District this February

Some of your favorite downtown Wausau stores are showing appreciation for their customers and customers of their River District businesses by “spreading the love” this Valentines season.
At participating Wausau River District businesses, listed below, additional discounts will be offered to customers who bring in a receipt within 24 hours from another River District business. Any restrictions are noted next to the store.
Last year, a couple innovative River District business owners started this promotion as a way to show customer appreciation and promote local business. This year, many more businesses are joining in the celebration of local business relationships.
“‘Sharing the Love' is about relationships.  The relationship between downtown businesses, the relationship we have with our customers, and the relationship our neighborhood has with the entire community,” said Theresa Shepherd, Shepherd & Schaller Sporting Goods. “We get such great feedback from visitors to the downtown, especially tourists, that last year we wanted to make certain they visited other stores nearby.  Offering a discount makes it attractive to check out another store or restaurant while you’re here.  I’m thrilled so many business are participating.  Valentine’s Day is the celebration of relationships, often with gifts, so it all works perfectly together."
Apex Wellness, 530 McClellan St., 15% off any massage services
Blonde and Beyond, 315 N. Third St., 10% off Take Home products
Campbell Haines, 350 N. Third St., 20% off total purchase
Evolutions in Design, 626 N. Third St., 10% off one item

  • Cash and carry only. Not valid on fresh flowers, plants, special orders, or consignment items.
Navieve Fromagerie, 402 S. Second Ave., 10% off total purchase
Nicole’s Boutique, 620 N. Third St., 10% off a spring tank top and free gift with purchase*

  • *While supplies last
Peking Restaurant, 221 Scott St. (inside Landmark Building), 10% off total bill
  • Excludes Valentine’s Day, February 14th
Shepherd and Schaller, 324 Scott St., 20% off in-stock clothing and footwear items
Stoned and Wired, 221 Scott St. (inside Landmark building), 10% off any item over $50

  • Cash and carry only.
Sweet Lola’s, 303 Third Street, get one cupcake free with the purchase of a cupcake
  • One coupon per person per transaction. Valid only on cupcakes. Not to be combined with other promotions or discounts.
Wisconsin Woodchucks, 300 N. Third St., Ste. 305, 10% off Woodchucks all retail items including clothes, hats, coloring books, etc.
Wausau River District includes businesses north of Washington St., west of 6th St., and south of Grant St. on the east side of the River and businesses north of Stewart Ave., east of 3rd Ave., and south of Elm St on the west side of the River.

We Have A Lot To Be Proud Of
Our River District community is rather amazing. More family than business district, everyone looks to help each other out, as is evident with the District's Spread the Love promotion and huge support of businesses damaged by a fire in September.

Beyond that, Wausau River District has recently been featured on the cover of Retail Minded magazine, is highlighted  as one of Wisconsin's Seven Best Shopping Destinations, and was nominated for a 2016 Small Business Award.

While 2015 was a banner year for us, we are looking forward to further enhancing our 13 year history as a Main Street program with more new programming in 2016. Our annual State of the River District report highlights all we're accomplished, and everything that's yet to come.

With everything mentioned above, it's no wonder we were a quarterfinalist in the America's Best Communities contest. Although we didn't advance, we still know that Thanks for helping keep Wausau "wausome".

Wausau River District, Inc. is a 501(c)3 non-profit organization dedicated to the revitalization of downtown Wausau's River District and is supported by City of Wausau Room Tax Funding.

Our 2016 Event Season is Better than Ever!

We've added more ways to enjoy yourself in Downtown Wausau's River District this year! Below is a look at our 2016 season:

April 25-29: Downtown Wausau Dining Week -
Explore the many restaurants of Downtown Wausau's River District! Most participating restaurants will feature a three-course price fix menu for lunch and dinner, allowing you to experience the many wonderful tastes of our downtown eateries! Some will also feature live musc throughout the week. A website with more details is under construction and will be posted here when it's ready to launch.

1st Thursday 5-8pm May-September: First Thursdays - Launched in 2015, this event drew thousands of visitors to downtown Wausau over its 5 month run. First Thursdays runs from 5-8pm on the first Thursday of each month, May-September. We bring in musicians and entertainers to contribute to the experience and theme of "merchandise, music, and more".

May 14th: Downtown Open House - Join us throughout downtown Wausau as we celebrate Wausau's architectural, cultural, and social history with Wausau's Downtown Open House! In conjunction with National Main Street Week (May 14-21), some of downtown Wausau's most historic and culturally significant places will open their doors to the public. This is far beyond your high school history class - experts will be on hand to provide in-depth information on each site.

June 13-17: Downtown Employee Appreciation Week - New in 2016, this is a week all about celebrating our downtown office workers. We know that these employees are key to a strong downtown, so this is our opportunity to celebrate them. Similar to appreciation events done around the county, this week will feature exclusive specials and activities for downtown employees like Wausau's Largest Coffee Break, yoga on the roof of the Palladian, lunch specials, a Woodchucks game special, and office games, among many other fun things.

July 7-10: Sidewalk Sales - In conjunction with Wausau's BIG Weekend (Chalkfest, Balloon and Rib Fest), Sidewalk Sales is hosted on the second weekend of July, this year running July 7-10. Downtown retailers take to the sidewalks with sale inventory. Last year over 5,000 people came to downtown Wausau over the weekend.

Early November: Christmas on First - In it's 24th year this year, this event is a hallmark of the near west side of the River District. Get a first peek at holiday decor and gifts while getting in the holiday spirit with refreshments at each store and a Grand Prize giveaway at the end of the weekend.

November 26: Small Business Saturday - This nation-wie evet, held on the Saturday after Thanksgiving, this is a day to celebrate and patronize our local independent stores that make our city unique. This event keeps getting bigger and better each year!


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Phone:  715.845.1328     Fax: 715.843.0938
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