River District

Downtown Wausau

Community Profile

River District defines Downtown Wausau

The River District including the Wisconsin River is encompassed by Third Avenue on the west, Elm Street and Grant Street on the north, 6th Street on the east, Washington Street and Stewart Avenue on the south

  • Within the River District there are 250 businesses: retail, service, restaurant, hospitality, arts and culture, entertainment, financial and professional services
  • 2,500 people work in the River District (Main Street census)
  • Parking in the River District
  • There are 1,150 stalls in two parking structures in the River District
  • There are 300 on-street metered stalls
  • There is an uncounted supply of 1-hour and 2-hour free stalls in and surrounding the River District
  • There are 1,500 stalls in parking structures attached to the Wausau Center mall contiguous with the River District
  • All structures and on-street stalls are within convenient walking distance to River District attractions
  • The River District is served by municipal mass transit and private cab services

Greater Community Profile

The River District is host to the arts and culture, entertainment, business, financial, legal, government and university centers of Marathon County

  • Wausau is the Marathon County seat (Figures from Claritus Inc., 2007)
  • The 2007 estimated population of Marathon County was 130,880
  • Marathon County 2007-2012 estimated population growth is 2.72%
  • 2005 Marathon County per capita personal income was $32,176
  • Marathon County is ranked 18th in the state on per capita personal income
  • The median age is 38
  • Median household income is $53,920
  • Employed population by occupation
    • 26% Sales and Office
    • 12% Service
  • Marathon County is 10th among 72 Wisconsin counties in visitor traveler expenditures (Wausau/Central Wisconsin Convention and Visitors Bureau