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Market Facts & Stats |
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Wausau, Wisconsin is a mid-sized city located at the crossroads of commerce in Central Wisconsin. It is the county seat and the regional economic, education, health care, arts and culture, and entertainment center.
The community’s heartbeat is the downtown River District, a thriving commercial center. The River District boasts more than 250 businesses and supports profitable opportunities for developers and entrepreneurs.
The following links provide additional information about:
Market Profile: Downtown Wausau's River District
Trade Area Facts
Trade Area Demographics
What Sets The River District Apart
Space For Sale Or Lease
Market Profile: Downtown Wausau's River District
Knowledge of the major demographic characteristics and spending patterns of consumers in a particular market help current and prospective business owners make informed business decisions on managing a successful business in the District.
Click here to download the Market Profile for Downtown Wausau's River District.
Contact us for assistance interpreting this data for your business.
Trade Area Facts
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The District's total trade area extends 70 miles to the north, 45 miles to the east, 30 miles to the south, and 50 miles to the west.
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The District's primary market consists of a 10 mile radius surrounding the Wausau metro, and includes over 125,000 people.
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Over 3,500 employees work daily in the downtown area.
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Traffic counts through the downtown area exceed 57,000 vehicles daily.
Trade Area Demographics
Population
Trends |
Primary
Trade Area |
Secondary
Trade Area |
Total
Trade Area |
|
2000 Census |
139,840 |
185,830 |
325,670 |
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2010 Estimate |
146,170 |
183,900 |
330,070 |
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2015 Projection |
151,340 |
183,380 |
334,724 |
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Average Household Income |
Primary Trade Area |
Secondary Trade Area |
Total Trade Area |
|
2010 Estimate |
$65,353 |
$58,403 |
$61,432 |
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2015 Projection |
$71,232 |
$63,306 |
$66,804 |
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Median
Home Value
|
Primary
Trade Area |
Secondary
Trade Area |
Total
Trade Area |
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2010 Estimate |
$131,502 |
$121,846 |
$148,568 |
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Median Age
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Primary
Trade Area |
Secondary
Trade Area |
Total
Trade Area |
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2010 Estimate |
39 |
39 |
39 |
What Sets The River District Apart?
The River District attracts many with its distinctive shops and boutiques including Janke Book Store, Shepherd & Schaller Sporting Goods, and Evolutions in Design. In 2010, Coldwater Creek joined the mix of main street retailers. The location was chosen in part due to the ambiance and aesthetic appeal of the shopping environment found only downtown. Wausau is the first community of its size to secure a Coldwater Creek store. The adjacent Wausau Center Mall features more than 65 specialty stores including many area-exclusive national retailers such as Gap, American Eagle Outfitters, Bath & Body Works, and Victoria’s Secret. Shoppers enjoy more than 3,500 parking stalls located in the downtown area.
The very unique Third Street Lifestyle Center encompasses two city blocks and is anchored by The Jefferson Street Inn, The Chamber of Commerce, The Central Wisconsin Visitors Center and Coldwater Creek. The Jefferson Street Inn, a luxury boutique hotel and banquet facility, draws over 4,000 visitors monthly to the District.
Commercial tenants in the District include Eastbay / Footlocker.com, United Health Care (UMR), and Nationwide Insurance. The Dudley Tower, an 11-Story office complex constructed in 2007, is home to major financial and law firms, and numerous commercial tenants. The adjacent Eye Clinic of Wisconsin serves 400 patient visits daily.
The place to be in the River District is The 400 Block. Opened in 2011 after a $1.2 million renovation, the city-block-size events park hosts a performance stage, fountain and terraced plaza. It is programmed year round by Wausau Area Events. Each week thousands pack the summer concert series, patronize the famers market and attend events. The Block features an ice rink in the winter.
The 400 Block is the front yard for ARTSBlock, the Performing Arts Foundation’s spectacular venue for the visual and performing arts. This dynamic complex offers Broadway shows at the historic Grand Theater and art exhibits and classes at the Center for the Visual Arts.
The District’s namesake is the Wisconsin River which runs through it. The River Edge Parkway’s four miles of paved trail along its banks provides opportunities for recreation, fitness and commuting, scenic views, and links to parks, a world-championship whitewater kayak course and sites where the City’s history is interpreted through displays including one of Wausau’s original sawmill sites on an island.
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